Campaign Monitor by Marigold
4,5
(503 avis)
Campaign Monitor est une solution cloud d'e-mail marketing qui aide les entreprises à gérer les nouveaux abonnements, à...
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Iterable est une plateforme de marketing automation qui fournit des fonctionnalités de gestion de campagne d'engagement des utilisateurs multicanaux basées sur des flux de travail dynamiques. Elle permet aux utilisateurs de créer des segments en fonction de critères ou d'activités et de les convertir en listes statiques ou en listes dynamiques en temps réel qui peuvent être mises à jour automatiquement. Les utilisateurs peuvent également automatiser les points de contact et les stratégies de test sans assistance technique.
Iterable permet aux utilisateurs d'envoyer des campagnes par e-mail ciblées, massives ou déclenchées, des notifications push mobiles et des SMS en fonction d'un site web, d'une application ou d'un comportement client de campagne passée. De plus, les utilisateurs peuvent prévisualiser les messages marketing sur divers clients et appareils de messagerie ou en tant qu'utilisateur spécifique.
Le concepteur de flux de travail permet aux utilisateurs de créer des flux de travail sans code. Ces flux de travail peuvent être utilisés pour introduire des actions et des retards, exécuter des filtres, déclencher d'autres flux de travail et mener des expériences et des tests A/B.
Iterable offre aux utilisateurs un accès à un gestionnaire de compte dédié, spécialisé dans le marketing de croissance et fournit une assistance par chat, téléphone ou e-mail.
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Alan
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- Secteur d'activité : Logiciels
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé toutes les semaines pendant 6 à 12 mois
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5
Publié le 24/09/2020
Fantastic email marketing software with great workflows
Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.
Avantages
The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.
Inconvénients
Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.
David
- Secteur d'activité : Médias de diffusion
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
-
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5
Publié le 17/01/2025
Great marketing automation solution for seamless customer engagement.
Avantages
I like how it allows businesses to engage customers across various touchpoints.
Inconvénients
Some of it’s advanced features may have steep learning curve.
Nanita Rica Winniewski
- Secteur d'activité : Études de marché
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé toutes les semaines pendant 6 à 12 mois
-
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3
Publié le 09/03/2025
Training academy
Avantages
I like it because it has academy for training and certifying users.
Inconvénients
Iterable is expensive to purchase and it has to improve on price
Utilisateur vérifié
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- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : Auto-entrepreneur
- Logiciel utilisé tous les jours pendant plus de deux ans
-
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5
Publié le 23/06/2022
Leading the marketing automation pack
Avantages
There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.
Inconvénients
I think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.
Mbiuki
- Secteur d'activité : Transport routier/ferroviaire
- Taille de l'entreprise : 1 001–5 000 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
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5
Publié le 30/04/2024
The Accuracy of Iterable Makes It a Perfect Marketing System
Avantages
This marketing system is so organized and powerful to use.
Iterable meets our marketing requirements, which helps us in pushing our brand.
Inconvénients
I do not see difficulties when marketing our brand using Iterable.
Iterable is amazing.
Utilisateur vérifié
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- Secteur d'activité : Hôpitaux et soins de santé
- Taille de l'entreprise : 10 000+ employés
- Logiciel utilisé toutes les semaines pendant 1 à 5 mois
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3
Publié le 10/01/2022
Painful implementation and hidden costs for a mediocre email marketing platfom
Uphill battle for implementation all the way. Make sure you detail out EVERYTHING you need from them and get more than a "sure" from the rep before you commit.
Avantages
API is full featured and you seem to be able to do most everything in the client API that you can in the portal.
Inconvénients
So many surprises from our discussions before we started that keep coming up. Delays because of long warmup time, additional external integrations/software we need that were not previously mentioned, data integrations that just are not available.
Ciro
- Secteur d'activité : Marketing et publicité
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
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5
Publié le 30/04/2024
Multi-Channel Marketing simplified
Multi-Channel Marketing has eased our marketing experience while it ensures that we reach all our customers and potential ones at the same time. Also,
Avantages
Marketing automation is a great feature in Iterable which ensures that you never lose any marketing chance you have
Inconvénients
It is quite pricey
So many clicks to get where you want
Oparanya
- Secteur d'activité : Construction
- Taille de l'entreprise : 1 001–5 000 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
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5
Publié le 30/04/2024
Iterable Is a Great Customer Engagement Solution
Avantages
I like the effectiveness of Iterable, which is an amazing customer engagement solution.
Iterable has been reliable and easy to implement.
Inconvénients
The features of Iterable are so amazing.
I have no reasons to dislike Iterable.
Victoria
- Secteur d'activité : Appareils médicaux
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé tous les jours pendant 1 à 5 mois
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5
Publié le 17/02/2025
My experience with Iterable
Avantages
I like how it's a cross channel integrated platform, meaning it's now our one-stop-shop for all comms.
Inconvénients
There's a lot of features in the platform and it took us a while to understand and utilise properly.
Fred
- Secteur d'activité : Gestion de l'enseignement
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé toutes les semaines pendant 6 à 12 mois
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4
Publié le 25/12/2024
Good, but expensive
Very good, but it was a bit expensive for our budget.
Avantages
Easy to use. Very reputable platform and great troubleshooting
Inconvénients
It was a touch too expensive for our budget.
Utilisateur vérifié
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- Secteur d'activité : Produits alimentaires
- Taille de l'entreprise : 501–1 000 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
-
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4
Publié le 10/10/2023
Great Tool for CRM Beginners
When I first started using Iterable at my new job, I wasn't a fan. The capabilities were restricted especially in terms of analytics compared to other CRM tools. However, over the last 3 years, they have been adding new features slowly and catching up to other tools. My main problem with Iterable is regarding its UX and usability. As an everyday user, I find Iterable hard to use as you need too many clicks to achieve anything you are doing. I work fast and need to be able to generate campaigns swiftly. Iterable doesn't allow this and you sometimes need to click 5-6 different buttons to open a window.
Avantages
It is a simple tool that's easy to use and easy to figure out. Great for simple use cases. Email template building experience and features are better than other CRM tools.
Inconvénients
The platform is very click-dependant, meaning that you need so many clicks to perform a single function. Navigation is complex. Doesn't allow much flexibility when setting up campaigns.
Sara
- Secteur d'activité : Santé, bien-être et fitness
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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4
Publié le 04/12/2023
Iterable Review
Avantages
I liked Iterable for its user-friendly interface, seamless deployment, robust workflow features, and the simplicity it offered in creating segments and targeting specific audiences.
Inconvénients
One drawback of Iterable was the difficulty in reporting. It lacked the capability to easily generate comprehensive stats, especially for creating reports across multiple campaigns and comparing different variations.
Jade Anthony
- Secteur d'activité : Biens de consommation
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les mois pendant pendant l'essai gratuit
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4
Publié le 01/01/2025
Iteralbe user friendly software!
Avantages
You can book or request a demo in their website, and uses AI for convenience.
Inconvénients
Pricing is not display on their website.
Utilisateur vérifié
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- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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4
Publié le 30/04/2018
Easy to use with potential for powerful customization
Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.
Avantages
The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.
Inconvénients
There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).
Utilisateur vérifié
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- Secteur d'activité : Logiciels
- Taille de l'entreprise : 2–10 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
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5
Publié le 10/12/2021
Easy and powerful
Avantages
It empowers email marketers to launch campaigns effortlessly. Everything is intuitive to use, from campaign planning, template set-up, automation workflow constructing, database management, and analytics overview. Iterable has helped me launch several large, complex campaigns successfully.
Inconvénients
Looking forward to seeing progress in improving the newly-launched product features, such as send-time optimization and brand affinity.
Paul
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- Secteur d'activité : Automobile
- Taille de l'entreprise : 1 001–5 000 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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5
Publié le 29/06/2021
State of the art email campaign tool
Avantages
Iterable is a beautiful tool that I've been using for a couple of years for email marketing. The list management, template design, and custom workflows features are easy to use and powerful.
Inconvénients
I feel the reporting is the one weak point, there can be much improvement here.
Raja
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- Secteur d'activité : Internet
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé tous les jours pendant plus d'un an
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5
Publié le 01/05/2018
Great innovative, growing product and highly recommended.
This product helps us daily with our email marketing needs.
Avantages
What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.
Inconvénients
I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.
Jr
- Secteur d'activité : Santé, bien-être et fitness
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant plus d'un an
-
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4
Publié le 27/09/2022
Iterable - Email send and receive
Overall, I really love to use Iterable because this software is really user-friendly.
Avantages
I really like the support team of this software. To be honest, this software is not that hard to learn but there are times that you feel like your at the end of the road and cannot get the outcome you need to have for your report but there's their support who will share some tips and tricks and sometimes links from their support page/help docs.
Inconvénients
I only dislike the part of the software where the user fields sometimes looks confusing as there are lots of details that can be found in it.
Mohamed
- Secteur d'activité : Banque
- Taille de l'entreprise : 1 001–5 000 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
-
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5
Publié le 13/02/2023
Uncomplicated tools to ensure the effective reach of marketing campaigns
Iterable has helped us organize marketing activities and improve their tracking methods. Iterable's advanced technologies also enable us to efficiently classify potential customers so that we can provide them with the information that best suits their needs.
Avantages
Iterable's easy-to-use interface helps us prepare and run marketing campaigns better, as we can also customize several different funnels to ensure we meet the needs of all potential customers. Iterable enables us to segment processes, ensuring that customers can access all the details they need. The ready-made templates are perfect, and we can easily customize them to fit the content we want to present. The reports also provide all the details of the processes, including the actual reach rate, so that we can assess the actual interaction and identify areas for improvement.
Inconvénients
We had some issues with integration with other apps that we need to manage workflow and monitor customer contact, and the Iterable support team helped us find the best way to connect with the rest of the apps as well as manage all operations related to our marketing campaigns from one platform.
Utilisateur vérifié
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- Secteur d'activité : Relations publiques et communications
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant plus de deux ans
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5
Publié le 09/06/2020
Rare Gem
We use Iterable every day to protect the sender reputation of our clients doing mass mailing. Couldn't do without.
Avantages
It's rare that a software company like Iterable has such helpful customer support. Even in silly questions with help on mocking up emails, they are so willing to help and fix the problem we are experiencing. Great direct integrations with gravity forms and even better workflows!
Inconvénients
Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times.
Anita
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- Secteur d'activité : Internet
- Taille de l'entreprise : 201–500 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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5
Publié le 08/05/2018
Impressed with the breadth of functionality
Avantages
We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.
Inconvénients
Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this shortcoming is on the short-term roadmap to be fixed.
Brent
- Secteur d'activité : Vente au détail
- Taille de l'entreprise : 1 001–5 000 employés
- Logiciel utilisé tous les jours pendant plus d'un an
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4
Publié le 04/08/2022
Iterable - Marketing Automation Review
Overall it is a very good product with good support and with a good product road map it can be top of its class.
Avantages
Custom events are scalable and extremely custom
Inconvénients
The reporting needs updated on what can be queried to report on
Utilisateur vérifié
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- Secteur d'activité : Internet
- Taille de l'entreprise : 11–50 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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4
Publié le 19/09/2018
Iterable has a lot of potential
Avantages
The interface is fairly user friendly. Setting up workflows based on events, recurring lists or api posts is also fairly intuitive. The customer success team seems open to feedback and submitting tickets.
Inconvénients
The thing that frustrates my team the most with Iterable is the lack of consistency between functionality. Of course, you don't realize what's missing until it's gone but, while Iterable has made considerable strides in the reporting suite. The basic daily export of subscriber status is still seemingly too tall of an ask. While the success team seems open to feedback and submitting tickets, there is often an absence of follow through.
Molly
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- Secteur d'activité : E-learning
- Taille de l'entreprise : 51–200 employés
- Logiciel utilisé tous les jours pendant 6 à 12 mois
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5
Publié le 13/09/2018
Powerful tool, worth the hike up the learning curve
Avantages
Once you understand Iterable, it's life changing. Being new to the email marketing game and moving over from a clunky and buggy predecessor, Iterable is devastatingly powerful. The User Segmentation feature is a quick and efficient way to find the exact audience you're looking for. Workflows simplify life in ways I didn't know I needed.
Inconvénients
Iterable does have a very steep learning curve, the first few weeks of using it were rough. Occasionally the HTML editor's interface annoys me with too many scroll bars and way too much to scroll through, but that's just a matter of getting used to making sure your mouse is in the correct position.
Utilisateur vérifié
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- Secteur d'activité : Services et technologies de l'information
- Taille de l'entreprise : 1 001–5 000 employés
- Logiciel utilisé toutes les semaines pendant plus d'un an
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4
Publié le 06/08/2021
Best email workflow tool
Avantages
Default standard for email drip campaigns. This is Iterables core competency and it shows.
Inconvénients
As an add on, sms platform, it is somewhat limited as base customer database format still requires every user to have an email address. Which makes sense in an email only world but is limiting for phone number only records
