ActiveCampaign

Avantages

En tant qu'expert CRM, l'un des principaux avantages d'ActiveCampaign est sa facilité d'utilisation et sa convivialité en équipe, ce qui en fait une excellente option pour les petites entreprises qui cherchent à automatiser leur marketing et leur communication client. Il offre également une gamme complète de fonctionnalités de marketing automation, notamment l'envoi de courriels automatisés, la segmentation de listes de diffusion, l'analyse comportementale et la personnalisation des messages.

Inconvénients

Bien qu'ActiveCampaign soit un outil de marketing automation puissant et abordable, il peut ne pas être adapté à toutes les entreprises. Les grandes entreprises avec des volumes de données importants peuvent trouver que la plateforme ne répond pas à leurs besoins en matière de personnalisation avancée ou de capacités de rapports détaillés.

Avantages

Produit simple d'utilisation avec de bonnes fonctionnalités dans l'ensemble

Inconvénients

Le logiciel gagnerait à s'étoffer en fonctionnalités : celles proposées restent basiques et pas assez poussées.

Avantages

AC offre la meilleure combinaison de possibilités, fonctionnalités, d'expérience utilisateur, facilité d'utilisation, et de prix est abordable !

Inconvénients

Dans certaines situations, vous pouvez vouloir un outil au niveau de l'entreprise, par exemple, Salesforce qui peut offrir plus d'options et couvrir plus de lignes de produits réels.

Je pense que c'est très situationnel. Mais pour le marketing par courrier électronique et l'automatisation du marketing pour les petites et moyennes entreprises.

AC est presque toujours plus souhaitable que d'autres plateformes considérées, par exemple, plus d'opportunités offertes que MailChimp, meilleur que le terrible système qu'est ConstantContact, etc..

Avantages

La flexibilité et les nombreuse possibilité de workflow de marketing automation. Contrairement à d'autres acteurs du secteur, la solution ne limite pas les possibilités. On peut mettre en place des règles complexes sur plusieurs variables

Inconvénients

Le prix est quand même conséquent et évolue avec le nombre de contact dans la base.

Avantages

facile à utiliser, equipe à l'écoute, formations disponible, outil très pratique pour developper de l'acquisition et de la rétention

Inconvénients

le CRM que je ne comprend pas trop encore

Avantages

Un logiciel que je conseil généralement

Inconvénients

Just quelques fonctionnalités à développer pour qu'il soit Au top

Avantages

Active Campaign propose tout un tas de fonctionnalités qui rendent l'outil vraiment complet pour un usage professionnel.

Inconvénients

L'outil n'est pas forcément facile à prendre en main au premier abord. Je me suis faite accompagnée par rapport à ça n'étant pas familière à ce genre d'outil.

Avantages

Je trouve la présentation agréable, bien que chargée. Le Marketing, doté de nombreuses fonctions est très Performant. Le taux de délivrabilité des emails est l'un des meilleurs qui existe. Les tarifs sont dans la tranche basse pour ce secteur d'activité.

Inconvénients

Beaucoup de fonctionnalités nuisent à la clarté de l'interface. Le service client, majoritairement correct, manque de réactivité dans certains cas (litiges...). Active Campaign est assez difficile à prendre en main.

Avantages

Facilite la gestion des leads , l'envoie des e-mails

Inconvénients

peu compliqué a comprendre pour un débutant

Avantages

J'ai voulu changer d'auto répondeur parce qu'on me disait qu'activ campaign était bien et que j'avais des soucis avec mon logiciel qui ne faisait pas le one click register. Et la je me suis retrouvée avec des mails non délivrés. La panique !

Inconvénients

J'ai donc fait valoir mon droit de rétractation puisque j'étais dans les à 9 jours de mon achat annuel. Le conseiller m'a répondu de suite et depuis plus de nouvelles. Ça fait maintenant plus d'une semaine. Attention à vous, soyez bien sûr de votre achat, vous n'aurez pas le droit de rétractation.

Avantages

La gestion des mails mon utilisation est simple

Inconvénients

Aucuns je n'en ai pas trouvé. mon utilisation est simple

Avantages

absolument rien aucun arrangement commercial possible, fuyez

Inconvénients

pas du tout commerçants, considèrent leurs clients comme des numéros

Avantages

Le fait de tous pouvoir automatiser les messages et faire un groupement de tous vos client pour l’envoi de vos offre

Inconvénients

Le design du site n’est pas terrible mais cela n’est qu’esthétique

Avantages

Il prends en charge les relances d’emailing. C’est vraiment un super logiciel !

Inconvénients

Je n’en vois pas pour le moment. Affaire à suivre…

Avantages

Great customer service and marketing automation capability. Also, it integrates with almost anything.

Inconvénients

I was using an industry-specific version of the platform, which was not a good fit for my needs. Learning how to get the most out of the marketing automation was rather complex.

Alternatives envisagées 

Pipedrive, Agile CRM, Keap et HubSpot CRM

Pourquoi choisir ActiveCampaign 

I found an industry-specific version of Active Campaign. But that version was not a good fit for my needs. I switched back to Hubspot and may move to odoo.

Logiciel antérieur 

HubSpot CRM

Pourquoi passer à ActiveCampaign

I found an industry-specific version of the platform. But it missed the mark meeting my industry-specific needs.

Avantages

The most robust ESP for small businesses. Love the advanced workflows like engagement tagging, custom fields, CRM-like features, and ease of use relative to how robust it is. If I still needed some advanced features, I'd definitely be using AC still.

Inconvénients

Higher learning curve because of how stacked the features are. My workflows neeeded a lot of trial and error and sometimes just flat out didn't work like it should've. Was truly frustrating!

Avantages

ActiveCampaign stands out for its robust complexity and flexibility, making it ideal for those who want more than just a basic email marketing tool. The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows.

The two taxonomies—tags and lists—provide excellent organizational capabilities, making it easy to manage contacts at scale. Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms.

Inconvénients

While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. Additionally, the system has become slow and overly complex, which can be frustrating for users who want efficiency.

There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still a drawback for such a premium-priced service. The combination of higher costs and reduced performance can make it less appealing for some users.

Avantages

ActiveCampaign is an incredibly powerful marketing automation platform. It offers a robust and flexible feature set at a competitive price. As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms. ActiveCampaign also continually improves and updates to add new functionality.

Inconvénients

The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot.

Alternatives envisagées 

HubSpot Marketing Hub, Constant Contact et HubSpot CRM

Pourquoi passer à ActiveCampaign

Compared to the other platforms, ActiveCampaign was the most robust and customizable for our budget.

Avantages

It allows CRM features that is used to allow you to manage customer relation directly within the platform

Inconvénients

It can be expensive for the small businesses

Avantages

Very easy to handle for sending campaigns to my community.

Inconvénients

Sometimes it is a little bit difficult to unterstand which plan I need.

Avantages

This software is very flexible with its automations

Inconvénients

Grossly overcharging for its services.
Constant upgrades are required as your company scales and your cost balloon exponstially.

Alternatives envisagées 

HubSpot Marketing Hub

Pourquoi passer à ActiveCampaign

Price was a factor here. Also, Hubspot had many other parts we no longer needed.

Avantages

the service is bit complicated to use and set up

Inconvénients

the cost versus the features is not the best

Avantages

It has everything you need to manage all of your email marketing

Inconvénients

Sometimes it was difficult to load if internet speeds weren’t 100%

Avantages

It's mostly intuitive and easy to learn. Great for segmenting contacts. Creating blocks to reuse in emails

Inconvénients

sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting

Avantages

Not much at all. The ability to COLLECT & STORE our contacts was the only benefit to our company

Inconvénients

Inability to contact ActiveCampaign via phone except for Sales purposes. Company had only ONE phone number, and one had to DIG to find it (Sales phone number.)

Also, automatic charges by ActiveCampaign when we were not wanting to renew were not appreciated.

Alternatives envisagées 

Constant Contact

Pourquoi passer à ActiveCampaign

Thought features & support would be much better. Began our subscription with phone support the 1st year but that was discontinued by the company shortly thereafter—-this did not help our company, our customers, nor our staff.

Avantages

powerful automation features, good API for own extensions, many plugins available, good online documentation and training material

Inconvénients

price is a bit high, website is not always updating correctly

Alternatives envisagées 

Brevo

Pourquoi passer à ActiveCampaign

was initially using SendinBlue (now Brevo). I did not like the integration in Wordpress, so i switched.

Avantages

After the first implemention, our transition to ActiveCampaign was made smooth by the short learning curve. There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups. We are pleased by the quality of the support services we get from ActiveCampaign support team. ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes to make the campaigns even more productive.

Inconvénients

Everything about ActiveCampaign has been in check. There is nothing unpleasant about any of its features.

Avantages

ActiveCampaign makes it easy to customize our marketing campaigns which help have the right content for specific target audience. It allows to give our customers a personalized experience by making it possible to have one on one interactions. ActiveCampaign task automations help us complete the tedious tasks quickly without wasting much of our time.

Inconvénients

ActiveCampaign has really stood up for us in every possible way. There is honestly have nothing that i disliked about it.

Avantages

ActiveCampaign streamlines marketing strategies by automating workflow in real-time. Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for.

Inconvénients

I have nothing which I dislike on ActiveCampaign at the moment.

Avantages

ActiveCampaign goes beyond basic email marketing. It's a powerful automation platform that helps us nurture leads, build customer relationships, and drive sales. I love how easy it is to create targeted email sequences, personalize messages, and track engagement. The visual automation builder makes it simple to design complex workflows without any coding.

Inconvénients

The sheer number of features can be a bit overwhelming at first. It takes some time to explore and master all the capabilities of ActiveCampaign.

Avantages

ActiveCampaign helps us to facilitate more personalized marketing campaigns that allows us to target our customers more effectively. It helps to keep a smooth communication and interaction experience with our potential leads at the most important stages. With ActiveCampaign automations, we have been able to offer our customers and leads quick responses.

Inconvénients

There is nothing to like least about ActiveCampaign. It has been so excellent and we have never experienced any major issues to complain about.

Avantages

What makes our marketing campaigns with ActiveCampaign more successful is that it has very easy to use communication tools that allows us to communicate effectively at a more personal level with potential leads and customers. It has automations which allows us deploy automated responses to offer quick answers to questions from the audience. ActiveCampaign allows us to adopt better marketing strategies which helps us supercharge our marketing activities to see better results in terms of attracting new customers.

Inconvénients

There has been nothing off with ActiveCampaign. We get the exact thing and services we require and there has been no setbacks at all.

Avantages

Save time with email automation and others

Inconvénients

Not much else except for the price, which may still decrease to the delight of many

Avantages

It's ability to streamline lead management automate process and provide personlized communication makes it powerful tool for business looking to enhance their marketing efforts and drive sales growth

Inconvénients

It's powerful but may be not fit for everyone. It's limited landing page builder is the feature I liked least

Avantages

I love the consistency and reliability of ActiveCampaign.
ActiveCampaign is fast, dependable and accurate to use.

Inconvénients

ActiveCampaign is so impressive.
No dislikes about ActiveCampaign.

Avantages

Useful tool to automate emails to leads and manage our sales process

Inconvénients

I am not using AC for the campaign features, yet it forces me to constantly upgrade my plans when I reach the cap (while preventing me from deleting inactive users)

Alternatives envisagées 

Brevo

Pourquoi passer à ActiveCampaign

Our agency recommended using ActiveCampaign

Avantages

ActiveCampaign has enhanced communication within the organization. This is the key pillar to our success story. Giving our clients the best experience with our services by creating personalized messages and delivering to them securely via emails. The best thing is that our clients can reach us from anywhere at anytime. We have received a great response and the results are visible from our end. Keep up ActiveCampaign.

Inconvénients

Ideal tool. ActiveCampaign has no negativity. It has delivered the best in the most cost effective way.

Avantages

Using ActiveCampaign has given us the possibilities of reducing our work during marketing by automating some of the tasks like lead engagements through automated replies and this has allowed us to have improved returns from marketing compared to the investment we make into the same. It has taught ways of using more personalized marketing campaigns which allows us to bring onboard more customers. It makes it really easy for us to engage with our leads at the very crucial stage.

Inconvénients

I have never had any rough time using ActiveCampaign. All has been super smooth and seamless.

Avantages

ActiveCampaign’s audience segmentation tools are precise and intuitive, enabling us to target specific customer groups and improve the success of our campaigns.

Inconvénients

The landing page builder feels a bit basic compared to similar tools.

Avantages

Era un prodotto valido fino a 2-3 anni fa

Inconvénients

Gli svantaggi principali che ho riscontrato in ActiveCampaign sono:
1.Aumento dei costi continuo: Negli ultimi anni, il prezzo è salito più volte senza un miglioramento significativo del servizio.
2.Nuove funzionalità instabili: Ogni volta che vengono introdotte nuove funzioni, risultano spesso piene di bug, causando rallentamenti e problemi operativi.
3.Assistenza clienti insufficiente: Il supporto è limitato a un chatbot che non risolve i problemi. Non è possibile contattare facilmente un operatore umano, cosa inaccettabile per una piattaforma di questo livello.
4.Politiche di fatturazione poco trasparenti: Mi è capitato di subire addebiti non autorizzati solo per aver aggiornato il metodo di pagamento, senza aver riattivato volutamente l’account.
Questi problemi hanno influenzato negativamente la mia esperienza e mi hanno portato a valutare altre piattaforme più affidabili.

Alternatives envisagées 

AWeber

Pourquoi passer à ActiveCampaign

Ho scelto ActiveCampaign inizialmente per diversi motivi: 1.Automazioni avanzate: La possibilità di creare flussi di automazione personalizzati e complessi era un punto di forza rispetto ad altre piattaforme. 2.Integrazione con strumenti esterni: La piattaforma offriva una buona compatibilità con i tool di terze parti che utilizzavo per gestire campagne e lead. 3.Interfaccia intuitiva (all’inizio): Il design era semplice e facile da usare, ideale per creare campagne rapidamente senza troppe difficoltà. 4.Reputazione di mercato: ActiveCampaign era considerato tra i leader nel settore, e pensavo che avrebbe offerto stabilità, affidabilità e supporto. Purtroppo, col tempo molti di questi aspetti si sono deteriorati, portandomi a riconsiderare la scelta.

Avantages

The marketing automations in ActiveCampaign has been the best features so far. They allows us to carry out marketing tasks quickly within a short time period. ActiveCampaign also has versatile marketing analytics and reporting features that are making it easy to track the performances and the returns we get from our marketing campaigns. Engaging with audiences during campaigns has been made easy by the available communication features.

Inconvénients

No issues has been encountered while using ActiveCampaign. It works smoothly and gives nothing to dislike.

Avantages

ActiveCampaign has alway won the day for us by making it so easy to perform the tedious tasks that has to be done now and then. It also has very productive prospecting tools that help us personalize our campaigns to target specific audience. ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns.

Inconvénients

It has been all smooth with ActiveCampaign and we have not had any issues to complain about.

Avantages

ActiveCampaign AI automations makes our digital marketing so efficient and less demanding. It was easy to automate some of the tasks during campaigns which saves us time. ActiveCampaign reports also keeps us on check by giving us access to pin-point insights about our marketing campaigns performance. The collaboration environment allows us to work together on our campaigns when engaging our leads.

Inconvénients

ActiveCampaign has showed us it's class in all areas and we haven't had anything unpleasant to deal with.

Avantages

The automation capabilities were the highlight. ActiveCampaign allows you to build highly customized workflows, automate follow-ups, and segment audiences easily, all with a visual drag-and-drop editor.

Inconvénients

While robust, ActiveCampaign can feel complex, especially for beginners. Some of the advanced features come with a learning curve, and the higher-tier plans can be costly for small businesses.

Avantages

ActiveCampaign offers capabilities which allows me to automate marketing in real-time.

Inconvénients

Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign

Avantages

Good ecommerce integration and automations

Inconvénients

Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade or manage this.

Alternatives envisagées 

GetResponse

Pourquoi choisir ActiveCampaign 

lack of ecommerce integration. lack of ecommerce integration

Logiciel antérieur 

AWeber

Pourquoi passer à ActiveCampaign

I wish we hadn't - if we had known how much the price would go up and how many technical issues we would have....

Avantages

What I like about active campaign is that it's very fast I've never had any issues with it great security and I'm able to do everything from one dashboard setup was also very easy as well.

Inconvénients

The only thing I could say that I like lease is I wish it could be a little bit cheaper as active campaign is more on the high end side so a lot of people still can't afford it.

Avantages

Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding!

Inconvénients

While pretty good, the email marketing module is inferior to MailChimp.

Alternatives envisagées 

HubSpot Marketing Hub

Pourquoi choisir ActiveCampaign 

I was looking for more of a complete marketing automation platform.

Pourquoi passer à ActiveCampaign

Too expensive both in monthly and set up costs.

Avantages

La posibilidad de interactuar con mis posibles clientes como si estuviéramos charlando en persona

Inconvénients

La curva de aprendizaje de algunas funciones

Avantages

Super easy to use. Modern UI and very active support team. Clean documentation. Their development team were also quite supportive in helping us build an integration with them.

Inconvénients

I find their automation and customization functionality is limiting. Because of that, we use another tool like Keap to send most of our emails. I don't think our developers find it as friendly to use as other tools available. Also, although they were supportive in helping us build an integration, once we had a problem - that's where the assistance stopped. If something goes wrong, they don't know or don't have the resources to fix it.