Matomo

Avantages

il y a quelques fonctionnalités intéressantes par rapport à analytics.

Inconvénients

Il faut savoir que si vous décidez d'arrêter l'abonnement à Matomo vous n'aurez plus accès à la plateforme et donc à vos anciennes données. C'est ce qui m'est arrivé. La seule solution c'est que Matomo vous envoie un backup, c'est ce que j'ai demandé mais je n'ai toujours rien reçu. Mais c'est quand même moins ergonomique que l'utilisation de la plateforme.

Je suis webmaster et j'utilise de nombreux outils et c'est le premier qui fonctionne comme ça. Bizarre.

Sinon c'est surtout la difficulté à configurer qui est le plus décevant. Dès qu'on veut mettre en plce des trackings ou suivre des évennements rien n'est simple.

Alternatives envisagées 

Pourquoi choisir Matomo 

Logiciel antérieur 

Pourquoi passer à Matomo

Avantages

Le logiciel est open source et disponible gratuitement en hébergement sur son propre serveur. Il est RGPD friendly et fonctionne aussi bien que certains concurrents !

Inconvénients

L'interface un peu complexe à utiliser au début

Avantages

L'interface est top, dès les premiers instants d'utilisation, on sent qu'on à affaire à un logiciel intuitif et avec lequel on va pouvoir avancer vite.
Les fonctionnalités sont nombreuses.
Conforme RGPD

Inconvénients

L'installation est un peu plus complexe que celle de Google Analytics par exemple.

Avantages

Possibilité d'analyser son audience et ses campagne médias de la même manière que chez les concurrents avec des données hébergées en France

Inconvénients

Je ne vois pas d'aspect négatif comme utilisateur

Avantages

Matomo outils d'Analyse de Dashboard de site site web marketing

Inconvénients

pas d'inconvénients dans l'utilisateur de matomo

Avantages

Ce que je préfère le plus sûr Matomo est le cout très accessible

Inconvénients

L'interface utilisateur me semble trop complexe pour un débutant

Avantages

Matomo propose également des fonctionnalités avancées telles que le suivi des conversions, le suivi des événements, le suivi des objectifs et le suivi des campagnes publicitaires, ainsi qu'une personnalisation plus poussée de l'interface utilisateur.

Inconvénients

Matomo peut nécessiter une installation et une configuration plus complexes que Google Analytics, et peut nécessiter un certain niveau de compétence technique.

Avantages

Une solution très ergonomique qui peut constituer une belle alternative à GA

Inconvénients

C'est lié au positionnement de l'outil mais l'outil n'est pas connectable à l'environnement publicitaire

Avantages

Rapide à placer sur n'importe quel serveur, utilise un micro code si facile à intégrer

Inconvénients

J'ai mis quelques clics supplémentaires pour télécharger la version que je pouvais auto-hébergé.

Avantages

- Migration depuis Google Analytics
- Statistiques complète
- Schéma de base de données documentée, facilite le branchement à d'autres outils
- Installation via docker
- Facilité de respect du RGPD

Inconvénients

- l'API est lente
- il manque quelques éléments de caractérisation des visiteurs

Avantages

It's easier to analyze than Google Analytics 4.

Inconvénients

Support is by email but they do respond. Just not round the clock.

Avantages

Matomo is open source and self-hosted. It's easy to setup, manage, and implement tracking. It includes many of the advanced features you'd expect in an analytics platform. The best part is that you're in control of your data and privacy.

Inconvénients

There are a lot of premium features that are pretty expensive. I wish some of these were open source, standard features of the software, but I guess developers have to eat!

Alternatives envisagées 

Pourquoi choisir Matomo 

Pourquoi passer à Matomo

Avantages

We used matomo in for a unique requirement which was to track all the use interaction and we wished all those things downloaded on our premise which gets really easy with matomo cause you can setup matomo on your servers.

Inconvénients

We faced some issues when dealing with different browser which can be sometime frustrating cause some ad blocker even blocks running of javascript that can stop from matomo script from loading.
Once got into matomo and you dont spred the knowledge with teams it might create headaches for someone new to this and its been really hard to make maintain all this events once the databases and events grow

Avantages

Be GDPR compliant with having visitors activity metrics. Very needed for improving relevant content. Can be hosted on same server as the clients project, and just works.

Inconvénients

UI is a bit outdated atm. Can be improved, but works.

Alternatives envisagées 

Pourquoi choisir Matomo 

Pourquoi passer à Matomo

Avantages

I use both Matomo and Google Analytics side-by-side and I'm really impressed how great Matomo works: Once installed on a company-owned server the software works great and is intuitive - and the data protection is not as big of a problem if you host (and own by that matter) the data on your own server.

Inconvénients

I had a few problems running Matomo in a container and setting up a reverse proxy, but after those inital problems everything worked flawlessly.

Avantages

We've been using it since 2019 and it's a replacement for our Google Search Appliance (GSA).
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
We have no hesitation in recommending it to other users.

Inconvénients

If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.

Alternatives envisagées 

Pourquoi choisir Matomo 

Pourquoi passer à Matomo

Avantages

I really appreciated the ease of installation, both as a solution and also the deployment on my sites. If you have already used competing solutions, the operation is intuitive.

Inconvénients

The community is smaller than for some other solutions, so there are far fewer articles to explain how to take full advantage of the tool. That being said, the existing articles are well written and comprehensive.

Avantages

Self-hosting is very simple and comfortable, the web-updater works very fast and all the time.

Inconvénients

As there is not as much money behind it as in Google Analytics its not for all the things you can do with Analytics but for daily business all you need is there. For sure it's not compatible to use with other Google Products.

Avantages

Free
On premise installation
Easy to update
Great UI

Inconvénients

With my limited usage of this software I found no issues.

Avantages

Matomo is the best alternative to Google analytics and other web traffic monitoring system. Matomo is the best choice if you choose to own your website visitors analytical data, Other proprietary services like Google analytics own your data you never know what they may do with that data or what they may use it for. that's why i always recommend Matomo over any other analytics system.

Inconvénients

I don't think there is any significant cons that Matomo has.

Avantages

Di base la gratuità del prodotto è la carta vincente. Già con l'installazione base è possibile avere i dati più importanti a portata di mano. Le funzionalità a pagamento aggiuntive permettono di raggiungere livelli di analisi estremamente sofisticati, a mio parere, di gran lunga superiori alla concorrenza.

Inconvénients

In certi casi, l'installazione e manutenzione di Matomo potrebbero risultare un po' complicati per gli utilizzatori meno ferrati con piattaforme CSM.

Avantages

Das Setup von Matomo ist sehr einfach. In der Cloud-Variante bietet Matomo großartige integrierte Tools, um die Benutzerfreundlichkeit detaillierter zu verstehen, wie Heatmaps und Splittests. Besonders hervorzuheben ist die Möglichkeit, Matomo ohne Cookies und anonym einzurichten, damit das Tool DSGVO-konform und ohne Nutzerinnen zu nerven, implementiert werden kann. Auch der Google Analytics-Import funktioniert gut, wobei man dafür einen Google API Key erstellen (das ist bei Google recht umständlich) und einige Wochen Geduld mitbringen muss, bis alle Daten importiert sind, da die API von den Abfragen begrenzt ist. Das Whitelabel-Feature ist auch ganz nett.

Inconvénients

Wir haben bei einem Kunden eine Migration von der selbstgehosteten Matomo-Lösung auf die Cloud geplant und der Termin wurde seitens Matomo nicht eingehalten. Wir wurden erst Tage später darüber informiert. Der Support war zwar bemüht, hat aber nicht mitgedacht, dass dadurch eine Datenlücke entsteht und wir durch die Woche Verzögerung Informationen verlieren. Eine Zusammenführung mit den Interims-Daten war nicht möglich. Alles in allem sehr ärgerlich, aber ich hoffe, dass es eine Ausnahme ist.

Avantages

What convinced us the most at that time was the possibility to analyse our website and our campaigns in a privacy-compliant way. The simple setup of the platform has no influence on the quality of the data.

Inconvénients

The user-friendliness is confirmed again and again when we present with Matomo and colleagues immediately know which points have to be clicked on to view the required data.
What we are still missing is the simple linking option with Google Ads and other PPC ad providers.

Avantages

The very fact that analytics can be ethical was the very thing that attracted me towards Matomo. Users coming to your site and trusting you to keep the transaction between yourselves shouldn't be worried about a third party collecting more data on you. The fact that Matomo respects peoples' privacy and wilfully doesn't track someone if they don't want to be tracked, that..., that it what makes them the best.

Any data that is collected about a person's behaviour on our website never leaves our server, is not sold to a 3rd party and becomes no one else's business. This is why I personally love Matomo - to be able to host it on your own server, keep all that data from BIG BROTHER and make sure the customer is treated as a customer and not a product!

Inconvénients

There are no dislikes and I'm not even sucking up. In the past, I've had to deal with a lot of products not working the way they were intended to work, breaking down in the middle of something, not providing accurate information. After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.

Avantages

If you host the software it's not only free but all the data is on your server, and you don't need to worry what Company X is doing with it. Even as a hosted solution, it's a German company and the servers are in Germany, so that's good news for GDPR compliance. Offers all you need for web analytics and respects users' data protection rights.

Inconvénients

It's not quite as smooth to set up as Google Analytics. Google does it all for you - but at a price, and that is the privacy of your website users. (My personal opinion.) The price you pay with Matomo is that you have to do the setup, and there can be a learning curve. I see that as a service I do for our customers.