Hotjar

Avantages

Facile d'instalation
Facile de compréhension et d'utilisation
Grosse couverture fonctionnel

Inconvénients

Trop cher lorsque le nombre d'event est important

Alternatives envisagées 

Pourquoi passer à Hotjar

Avantages

Ce que j’ai le plus apprécié dans Hotjar, c’est la facilité avec laquelle on peut visualiser le comportement des utilisateurs grâce aux heatmaps et aux enregistrements. L’interface est intuitive, et les sondages intégrés permettent de collecter rapidement des retours clients très utiles.

Inconvénients

Ce que j’ai moins aimé, c’est que certaines fonctionnalités avancées, comme les analyses plus détaillées ou des options spécifiques de filtrage, sont réservées aux plans payants, ce qui limite un peu l’expérience pour les utilisateurs avec un budget restreint.

Avantages

Hotjar can handle massive datasets and traffic, enabling granular user segmentation. Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns and continually improve user experience.

Inconvénients

I've been very satisfied with this tool and haven't experienced any negative aspects.

Avantages

- easy to set up surveys to rate & get feedback from users
- weekly stats in email notifications
- very helpful insights to A/B test websites! (the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off)

Inconvénients

pricing. Clarity from Microsoft has most of the high priority features & it's for free (but doesn't have this awesome surveys!)

Avantages

Heatmaps as they can help us understand about the website experience which the users get.

Inconvénients

Pricing and lack of platform independence

Avantages

Hotjar has some neat features that can help any site owner better understand their customers.

Inconvénients

After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added additional friction and made me move to other tools and services.

Alternatives envisagées 

Pourquoi passer à Hotjar

Avantages

For individuals looking to increase revenue and maximize their conversion rate, this product is perfect. With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our website pages. They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website.
Hotjar allows me to store data for a maximum of one year. If I want to know what's going on our website for an extended amount of time, this is a good alternative.
One feature we've refined in FullSession is visitor recordings. In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics.

Inconvénients

A few customers mentioned that they would have preferred a user behavioral analysis tool with greater depth.
Predictive analytics, which could be useful in predicting user behavior, is not available in the software.

Avantages

It gives you so much insights into how your visitors behave and think.

Inconvénients

The pricing... it's too expensive. Even though the functionality is brilliant, I would rather pay less for another service than using this one.

Avantages

Easy to set up. Useful to see what our user do on website or application. Possibility to start hotjar on event. The heatmap allow us to see some unclickable zone. Possibility to add notes on recording.

Inconvénients

It's not a problem with hotjar, but when we start to recording user action, we have a lot of recording to analyse. But always intersting to see what our users really do.

Avantages

Hotjar lets us really see where our customers are going and doing on our website instead of just following the trail after the fact with typical analytics. We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones.

Inconvénients

Hotjar adds a lot of overhead to the website. Load times slowed a little bit, and ad blockers started making our site respond weirdly. Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site itself. Additionally, javascript makes the viewing of a page obscured, so we don't know what the user is doing within a dynamic piece of content.

Avantages

Ease of implementation and its alerts features.

Inconvénients

Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs. Took us some time to get used to it.

Avantages

The insights you can gather from website visitors and the heatmap is super helpful

Inconvénients

The UI isn't the greatest and takes a while to understand what to do

Avantages

The most crucial component of our platform—and the one that has gained it the most popularity among our research teams—are the heatmaps. Heatmaps are used to show users where they can scroll and click on our website after they arrive.Contrary to popular belief, knowledge is not only useful but may really be quite helpful to marketing teams. There are two possible explanations for why someone would scroll down our page: either they don't like what they are reading or they want to read more of it.I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms. Form Analysis, as the name implies, informs me of how users interact with and utilize our forms. Utilizing such data will help me lower the amount of unsuccessful attempts to complete our form.

Inconvénients

Some features should be improved compared to other platform. Price should be customized. Heatmaps feature may be upgraded more.

Avantages

I've been using Hotjar for months and it's been a critical tool in finding important bugs on our website and fixing them quickly!

Inconvénients

Perhaps the price model isn't something that favours start-ups.

Avantages

I really love the recordings that you can do! Highly recommended for website optimization.

Inconvénients

Sometimes there is to many features so it is hard to find what you want. And there is always a worry about performance of our site.

Avantages

It enables me to check analytics of the surveys i put up thereby enabling me to collect feedback on areas that i feel need changes

Inconvénients

Their customer support is slow and takes a long time to respond to customers

Avantages

Really good and a lot of insights which is really helpful to understand our website

Inconvénients

Can be hard to setup, there is a lot to understand before using it.

Avantages

I have learned a lot from customers thanks to Hotjar, a lot of things that would have gone unnoticed before. Heatmaps are a completely new way for me to think about data. I will use it more and more often

Inconvénients

The free version will always be (as they say), but for business needs you will have to turn to the paid ones

Avantages

Have been using Hotjar for more than a couple of years and is the opinion on the tool
1. Hotjar has a very simple and easily accessible dashboard that has Heatmaps, Visitor recordings, Funnels created, Active polls, Surveys, and Recruiters.
2. Heatmaps have really helped us understand the landing pages and test various parameters for many of our marketing/advertising campaigns.
3. Visitor recordings and monitoring are soo good that helped us understand and rectify the issues that users come across. This has really helped our engineering/technical team in identifying the bug and fixing it ASAP thus resolving our customer issues quickly.
4. Had some experience on using the funnels as well which gave us some ideas on how to better modify the landing pages and we were able to understand the content.
5. The polls part has also added value to our business by letting us know on what the visitors are missing on our website.
6. The pricing of this tool is reasonable that students, enthusiasts and start-up companies can easily afford it. We have started with Basic Free Forever plan and later upgraded to Plus plan once our website started getting some good amount of traffic.
7. Multiple filter feature saves our time in analyzing the important pages and metrics.
8. Being a member of the customer success team for a couple of SAAS products I analyzed and learned some good metrics that helped our business grow.
9. Hotjar can be used by any team member like Digital Marketers, Support Agent

Inconvénients

Although I do not have any cons in my mind regarding this tool I would just like to suggest the Hotjar team to give us quick response for any queries/ issues by providing instant live chat option.

Avantages

User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites.

Inconvénients

Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website.

Avantages

The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met.

Inconvénients

On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase.

Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change.

While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it.

Avantages

I like the fact that this platform is easy to use and has a freemium offering. This provides a great ROI for us.

Inconvénients

Customer support and implementation guidebooks are not that great and can be better highlighted. Also, I don't see any notifications about product updates and the latest trends.

Avantages

The insights we got from Hotjar were instantly used by our team. We understood our user's journey and pain points better after reviewing the heatmaps and screen recordings.

Inconvénients

It's fairly expensive. We operate 16 different websites and we only have Hotjar setup on one of the brands because of the cost.

Avantages

- Can actually record user's sessions and accurately identify the same user who is using the site/app after a certain duration
- The dashboard is seamless.
- Allows categorization based on events and tags.

Inconvénients

- Sometimes, when trying to hide the private information of a customer, it went overboard and aggressively hid a lot of information which was part of the app itself and not the customer's data. This led us to not have an accurate depiction of the app state for the customer.

Alternatives envisagées 

Avantages

The amount of information you can get from it: heatmaps, user behavior analysis, usage insights...there's a lot of information you can get and that can help you furhter optimize the user experience of your website.

Inconvénients

I think that some guidance or initial support is needed, in order to understand how to leverage all the platform capabilities.