Singular

Avantages

Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service.

Inconvénients

Sometimes there are some data issues, but they are usually quickly resolved

Avantages

The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.

Inconvénients

- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team

Avantages

It's great to have all the data centralized on one platform. it speeds up our workload but the interface does get in the way a bit.

Inconvénients

The UI is not too flexible, takes a while for CS response. We also have issues related to the data load. This can cause reports to break that connect to Singular.

Avantages

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

Inconvénients

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

Alternatives envisagées 

Pourquoi choisir Singular 

Avantages

The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection.

Inconvénients

No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us.

Alternatives envisagées 

Pourquoi passer à Singular

Avantages

• Very good Analytics features (despite some initial data inaccuracies)
• Excellent ETL — all the data is pushed directly to our database
• Excellent support
• A willingness to include us in their product roadmap — our feedback and needs matter

Inconvénients

• Some initial hiccups (from both sides) lead to sometimes inaccurate data
• Some ETL table schemas could be improved

Avantages

Incomparable level of support. Best in the market.

Inconvénients

Should be nice to have incrementallity measurement and conversion assistant measurement.

Alternatives envisagées 

Pourquoi passer à Singular

Avantages

*Great data aggregator product to join MMP data and ad networks
*Easy and versatile "out of the box" reporting
*Great Customer Success team

Inconvénients

*Limitations on historical data and cohorts (Analytics)
*MMP onboarding challenging for less experienced developers

Avantages

Easy to use platform. Creative section with a very convenient reports. Great team.

Inconvénients

Needs more flexibility with populate data to a specific metrics

Avantages

- ease of use
- it supports almost all ads platforms
- variety of product it offers

Inconvénients

would be great if you can add deduping features for attribution data across platforms

Avantages

The attribution/data connection system is easy to use and gave our marketing team freedom to setup and operate all their campaigns. The ETL also gave us a reliable way to pull Network data, allowing us to retire our homebrew script-based solution.

Also, the Customer Support is excellent. They helped us thru some major changes like adopting an off-the-shelf Ad Mediation SDK and the whole iOS14.5/ATT rollercoaster that made us shift our acquisition strategy towards SKAN.

Inconvénients

Although very complete in terms of data, the reporting tools could improve. Is kinda slow to use and allows very little customization.

Avantages

After implementing Singular to most our partners, day-to-day operation was vastly improved. Visibility of results increased and our decision-making process has been made a lot easier and effective. Vast customization options for specific business cases. Their solution for SKAN campaigns is ahead of the rest of the market.

Inconvénients

The loading time of data using the interface isn't the best, but had improved. Only recently more options to build internal dashboards were made available (making the website a lot more useful).

Avantages

Visualizations and ease of use; large number of integrations and easy to manage; great customer service

Inconvénients

Lulls you into a false sense of security that there will be little to no work for maintenance. Much of singular is about micro-customizations and ongoing data flow checks, but I do think the dashboard monitoring functionality and the CS team help so much here

Avantages

I especially like the customizable dashboards. I've set up my own dashboard so that all the most important data is right in front of me at a glance. From there, it's easy to drill down.

Inconvénients

Reports can take a full moment to load sometimes, but I suppose that's true with most platforms.

Avantages

endless options but easy to use/configure

Inconvénients

the team is open to building new features which is great

Avantages

We've been leveraging Singular to simplify data aggregation across various marketing partners, and data destinations and their api support have given us easy ETL flows to match up ad network data with onsite activity for return on ad spend calculations. Customer and engineering support have also been very fast, engaging, and thorough!

Inconvénients

No cons around our current use cases.

Avantages

The product is fairly easy to use. Once you know your way around it's very simple to use and save reports.

Inconvénients

The UI could be slightly improved/better defined so you know where to go for things first. The saved reports feature gets cluttered very quickly, and it can be tough to tell which is your most recent saved report if they are all named the same.

Avantages

Ease of use and ability to make custom events for tracking
Ability and ease to add many platforms

Inconvénients

na

Avantages

easy to set up and allow advertisers to work with any scale of adnetworks

Inconvénients

once a while data delay but could be adnetworks' issues

Avantages

a good way to connect your spending with the mobile networks

Inconvénients

sometimes the connection with your mobile networks fails

Avantages

Here in Singular some features like Creative, SKAdnetwork and Fraud Prevention are the amazing features that some of the others competitor MMP did't providing these full flag features.

Inconvénients

Singular Integration process is easy and user friendly regrading app adding or remove from its dashboard, All others feature ETL and Automation alert are also amazing. But I think there is source app and county base campaign's mapping issue that singular need to make advance that conflict according to best AI.

Avantages

1) Singular checking data for gaps, errors, ... works very well
2) Creative reporting is easy to set up thanks to user friendly flow
3) Buyer/user journey is tracked thoroughly

Inconvénients

Data isn't always perfectly accurate - some things need to be taken with a grain of salt. However, the team was always very open and receptive for feedback and is quick to solve any issues.

Avantages

I can see all the data i want, i can create dashboards which are easy to create and use

Inconvénients

sometimes the dashboard is not workeing, delay in cost data

Avantages

Very relevant and adaptive to our needs as mobile marketers

Inconvénients

Sometimes too much data to the point where some things are irrelevant anymore for our actual needs.

Avantages

- Inexpensive compared to the other competitors
- Excellent and dedicated POC for customer support

Inconvénients

- Takes Time to load data
- Dashboards and reports are not user friendly
- No real time data