Kochava

Avantages

I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny.

The attribution is great - no complaints about the staple of their product.

Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.

Inconvénients

Can be expensive and price scales up as you scale up in company growth.

Avantages

Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae.

Inconvénients

Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand.

Avantages

You can generate detailed and personalized reports. Segment audiences making it easier to deliver personalized messages to different user groups.

Inconvénients

The platform is complicated to use for new or less experienced users, complex interface.

Avantages

Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it.
Data availability and accuracy is outstanding
High level support for important strategic questions.
Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.

Inconvénients

In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt

There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed

Avantages

The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.

Inconvénients

I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.

Avantages

The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative.

Inconvénients

API connections for external reporting is something that can be improved in terms of quality of data fetching. At the moment, S2S postback integrations are better.

Avantages

The dashboard is well organized and provide lot of useful information, is a complete attribution tracking solution that include the possibility to track mobile apps as well browser version.

Inconvénients

Exporting data can be better organized and faster to download, as well should include more customization to easily export the data combined and needed by the merchant.

Avantages

Possibility to assess network contribution from various perspectives - not only direct conversions, but also quality of the network, overlap with other networks, especially valuable traffic verifyer and fraud console.

Inconvénients

There is a minor downside not being able to export data directly from graphs and charts. There is an option, however, to do it with a customer query or schedule a report, but it would be very handy just to export data directly from the Analytics dashboards.

Avantages

Ease of use, lots of data points to choose from. Support team is very friendly and responds promptly

Inconvénients

Scale of demographic data points is limited.

Avantages

As an advertiser, I love the variety of behavioral profiles on the Kochava platform. What first attracted me to Kochava was the ability to create audiences based on the apps they use and how often they use them, however, I was pleasantly amazed by the lengthy list of interest and behavioral targets as well.

Inconvénients

The one thing I could complain about is that there isn't an option to reset your password right on the log-in. It doesn't matter though because a quick e-mail to support and I was able to reset it very quickly.

Avantages

Customer service responsiveness means any issues/questions are addressed extremely quickly. They are always looking to push new products out faster than competitors and generally don't charge extra for the new services

Inconvénients

It is not the easiest to navigate at first meaning it can be a while before you use the product to its full potential

Avantages

How easy it is to use, and that it's reliable.

Inconvénients

I can't think of a single thing. I like everything about the software/platform, and the customer support that they offer.

Avantages

- intuitive, fast and reliable
- audience builder works beautifully

Inconvénients

- users administration
- lookalikes creation

Avantages

The ability to access a larger landscape of audiences pertaining to app usage and type.

Inconvénients

The process required to connect device segments to platforms.

Avantages

Being able to measure app downloads, streaming and certain in-app behaviors

Inconvénients

- Explorer is limited with number of IDs so you need to build queries instead
- historical data is inaccurate/inconsistent once you pass the 90(?) day window

Avantages

The ease of data analysis on this platform is one of its' strong points. Query building is your only hurdle to have seemless reporting

Inconvénients

The free version vs the paid version shows the true difference in value and usability of the platform. OPT FOR THE PAID, IT'S WORTH IT

Avantages

Kochava captures all campaign performance. This attribution tool allow us to track how we are spending money on our campaigns. We can use their Links & App Links, QR codes to improve our conversion. Kochava provides real time analytics , excellent reporting with their BI and third party-tools.

Inconvénients

I found setting up account with Kochava is little difficult. We need help from Kochava team to complete our account setting. Kochava dashboard is still basic. Need improvement.

Avantages

UX and underlying data structure to account for all data needs

Inconvénients

diversified method of extracting data via API, UX, query, with different time ranges capabilities, which makes it a bit more confusing to me

Avantages

The support that the Client Success team provides, especially Emily, is one of the main reasons Kochava is so valuable to us. She helps us uncover all of the potentials that the Collective tool has, and she always gives us ways to strategically apply her solutions.

Inconvénients

Nothing, it's easy to use! We just would like a little more scale!

Avantages

Kochava's awesome UI and intuitive platform make it easy to create unique audiences you want to target across multiple DSPs & Platforms.

Inconvénients

I have not run into any problems yet!!!!

Avantages

Large amount of apps, easy to use, multiple buying options, and the support team took the whole experience to the next level! Our rep has been nothing but helpful, clear in her explanations to help us understand better as the partnership grows, and her turn around times have been outstanding. She's been a model example of a partner and made the process so easy to work together. There are areas of the platform itself that isn't the most self-explanatory but our rep quickly gets us over that hurdle!

Inconvénients

I know this survey is about the Audience side but it would be better to a cohesive understanding of the Measurement side as well. Our Audience rep was a big part to why we kept using the platform, she made it easy to use. However, it was a little less than perfect on the Measurement. We're giving it a full chance and testing again this quarter but from my experience and others, it hasn't been the easiest or clearest process. As we dive into more granular testing this quarter we can have more detailed feedback on both sides!

Avantages

Very agile and easy to understand. The support.

Inconvénients

Sometimes the performance of the system go down.

Avantages

There are many features that our team can easily access directly within the platform.

Inconvénients

Scale can sometimes be an issue - an app that you think would have a lot of reach might not have that much at all.

Avantages

It's relatively cheaper than other attribution software

Inconvénients

It's a little difficult to use, especially the aspect of integrating with ad channels

Avantages

The dashboard/UI is easy to navigate and getting the actual device counts after building your audience is very helpful.

Inconvénients

No cons re: the dashboard so far, we are still in the early stages of using Kochava audiences with our campaigns.