Act-On

Avantages

C'est la possibilité de créer ou éditer les mails avec l'option glisser et déposer.

Inconvénients

Certaines fonctionnalités, comme la création de campagnes ou l’analyse des performances, ne sont pas aussi fluides sur mobile.

Avantages

Outils puissants pour concevoir, tester et envoyer des campagnes email performantes

Inconvénients

Certaines fonctionnalités avancées peuvent nécessiter une formation pour être pleinement utilisées

Avantages

Je trouve qu'il facile à prendre en main grâce à son interface intuitive et bien structurée.

Inconvénients

Par contre, je pense que la personnalisation des fonctionnalités et de l'interface peut être restreinte.

Avantages

Act-On is a simple to use platform with WYSIWYG editors for emails, forms, and landing pages. You can quickly set up multiple touch point campaigns.

Inconvénients

Act-On recently updated their email composer which made it more cumbersome to design emails. They haven't forced users to use it yet, but eventually it will replace the existing composer.

Avantages

There is a huge uniqueness in the services I get from Act-On compared to my switch softwares. I have experience a fast way to reach out to our leads through SMS and emails. It is quite effective and saves time too. We have been able to collect important data concerning our marketing efforts. It is generally easy to launch and user friendly.

Inconvénients

I can't get enough of this. Act-On is easy to use and quite customizable. I have only experienced advantageous services so far.

Avantages

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Inconvénients

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday.

Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now).

Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Avantages

Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

Inconvénients

Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.

Alternatives envisagées 

Pourquoi passer à Act-On

Avantages

Act-On is easy to use and great metrics!

Inconvénients

Nothing I'd change about this software!

Alternatives envisagées 

Pourquoi passer à Act-On

Avantages

Most actions are very intuitive and the tool is easy to navigate.

Inconvénients

Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Alternatives envisagées 

Pourquoi passer à Act-On

Avantages

Less expensive, serves the purpose for a while not for long run

Inconvénients

ui and ux is very poor and navigation was not so friendly

Avantages

Act-On has proven to be a valuable tool in optimizing my marketing efforts in the aviation industry. Efficient task automation has freed up my time, allowing me to focus on more creative strategies and high-quality content generation.

Inconvénients

While Act-On offers customization, some advanced features may require deeper technical skills.

Avantages

We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports. It allows us to segment our clients to design specific marketing strategies.

Inconvénients

Our expectations with Act-On have been exceeded as we have increased our sales and customer acquisition, we have achieved good ROI with this software, the implementation was easy and it has great technical support.

Avantages

We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time.

We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do.

We had great customer service, including weekly calls with a customer experience rep.

Inconvénients

Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it.

If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit.

Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items.

The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Avantages

Provides valuable insights through data enabling for both inbound and outbound marketing creating an alignment between sales and data.

Inconvénients

The price is high compared to competitors.

Avantages

Since implementing Act-On, my click-through rates have increased by nearly 200%! The product is very user-friendly and the onboarding process was a breeze. Highly recommend!

Inconvénients

Overall, Act-On is a very good marketing automation tool. There are some features which could be improved, but for the most part it is a very user-friendly tool which was easy to integrate with my existing business processes. The support team was very helpful in getting us up and running and we were quickly able to see the value that Act-On could bring to my marketing efforts.

Avantages

Act-On gives me the ability to get extremely specific with my target prospects and customers. It's easy to build new segments and immediately see the size of those groups. It's very useful for data mining and determining where to focus your marketing efforts. For example, in just a couple of minutes (assuming you've done the work to collect the information from customers and store them properly in custom lists) you can create a segment of prospects who have downloaded or purchased x product from your website, meet criteria x,y,z for their attributes, have opened or clicked messages in a specific timeframe, and have visited a specific page of your website. You have the ability to get as granular as you want. You can then build automated programs that send targeted and timely messages depending on where these prospects are in your funnel and use conditional logic to define any future interactions.

Inconvénients

The UI in some areas of the platform could use some design enhancements for aesthetics and for consistency throughout.

Avantages

Act-on was supper easy to learn how to use, with good end results. Easy to design emails for folks with little design experience.

Inconvénients

Couldn't get Act-on to communicate well with Dynamic CRM or Infor CRM. Real shame. We moved to Sales Force and use Pardot now. Better back end, but design tools no where as good as Act-on.

Avantages

I think you will find ActOn easy to use. I can quickly develop an email and define a target list and send as easily to 10 people or 100,000 people. I also like the reporting and graphs associated with a campaign. I also find the Form editor very valuable b/c I can quickly create a business need survey in a matter of minutes for my internal customers. The responses are easy to analyze b/c they are in spreadsheet form.

Inconvénients

ActOn recently rolled out a new forms editor and they did not bring over the reporting URL feature from the Classic Form editor...this would make it easier for my internal customers to pull data vs having me pull the data for them.

Avantages

customer success team was friendly
feature set sounds useful

Inconvénients

interface is abysmal
functionality is limited
product is slow and outdated

Alternatives envisagées 

Pourquoi passer à Act-On

Avantages

Ease of use is first and foremost. To create, segment and automate emails of value that will reach our varied customer base is key for us. The social media aspect of Act-On is also a valued feature that not only allows us to plan when our content is shared but what content hits at the right time. We don't use the scoring as much as most companies probably do, but our dive into behavioral analytics through Act-On is yielding great results as well.

Inconvénients

Main dislike: More personalization for our sales force to view how their customers are responding. Dashboard is fine, for sure, but we'd love a better way for them to witness the contacts happening.

Avantages

I like that I am able to have all the functionality I require in a marketing automation tool without overpaying. It is important to me that I can use as much or as little of the software as I need. It's very robust and provides connectors and performance in outbound social and email, scoring, competitive insights, just like it's competitors but without paying for a Farrarri.

Inconvénients

Sometimes I find that I don't understand the handling of cases/issues I bring forward and I get a little frustrated and don't end up with solutions. Sometimes, that's bcs I didn't see an email but I sometimes don't get closure and I wish there was better communication about that aspect.

Avantages

Act-On is a very good Marketing tool which has been very helpful in my emailing campaigns, creation of forms, polls, landing pages, lead generation, media library hosting, and integration with our CRM.

Inconvénients

Sometimes the Customer support can be a bit slow. We have also found the tool stalls at times, though rarely.

Avantages

- The simplicity of the interface and overall product
- Creating email programs is a nice drag and drop style
- Pretty advanced options in creating a program
- Salesforce sync is nice when building out lists. Being able to save syncing preferences is a great option that reduces time.
- Don't have to know HTML or CSS to use
- Nice Inbound section for SEO, paid ads, and website visits (if you're doing ABM you can see what companies are coming to your site).

Inconvénients

- The platform for us is really slow. We have a lot of emails going out and it can really slow down the entire platform, which can be frustrating.
- Segmenting within a program not that great
- Adding multiple IF branches almost break the entire platform. Clicking on one segment to change can take 10 seconds to load the drop-down menu.
- The menu can get really confusing at times
- Knowledge-base is nonexistent. I can never find any resource from Act-On that helps with problems I encounter. I have to email or call them every time.
- Can't dive into reports (at least in my account). I can see an overall report but I can't dive into specific campaigns, lists or by time period.

Avantages

To be able to tell where your potential leads and clients come from is a very helpful thing. Act-On gives me that ability!

Inconvénients

It would be most helpful if Act-On could really provide a true attribution for where a website visitor came, especially related to Google searches.