Prezly

Avantages

I had been sending out press releases for years using Constant Contact and iContact but was introduced to Prezly by a business associate.

I think it is a great option to manage all PR contacts on multiple lists, tag them by media type or client, set up newsrooms, add in photography and blast out. You can also track who is opening your releases and pitches.

Inconvénients

Some of the features don’t really work like seeing who is clicking through to a client website or who has opened pitches but I am sure they are working on that.

Avantages

- Much less likely to end up in spam than other mailing tools
- great Open/click rate tracking
- smart way to deal with bounced contacts (tries it, if success: counts, if not: not counted towards the open/click)
- their Press page works great (with multilingual toggle and good overview of previous press releases)
- they just added a new update that automatically fills in a ton of stuff when adding new contacts, based on the domain (makes it much easier and saves me time)
- easy to filter among contacts

Inconvénients

Not a lot of freedom in formatting press releases (eg: align left on an image) there are some formatting steps that just work better in Mailchimp.

there is a coverage logging tool, but it requires too many manual inputs. would have been nice if contact person, publishing date etc were all filled in automatically.

Avantages

Great support team, quick to react and have solved a number of problems in a timely fashion.

Inconvénients

Sometimes the contacts don't display which magazine they are connected with and I need this when selecting titles for distribution.

Avantages

Being able to add stories is one thing, but to add video or pictures to your story is a game changer.

Inconvénients

I’m all about organization. That means utilizing categories to help flow is necessary, but categories are not available on the first tier level plan of newsrooms. Instead I have to come up with other ways to make categories within a program that makes them. It adds time to the process.

Alternatives envisagées 

Pourquoi passer à Prezly

Avantages

Prezly is incredibly user-friendly. It is probably one of the best PR tools out there, offering great customizability in its features, a lot of options for tailoring press releases, campaigns, newsrooms etc to your personal needs. Many option to ensure continuity in branding. But the very best part is the incredible customer support. The Prezly team is VERY responsive and is generally just great in tackling problems head-on. They are super transparent and will always come back to you with a solution.

Inconvénients

The only thing that is a bit of a hurdle for Prezly is the pricing. Even though you get incredible value for money, rates can be quite steep for companies on a tight budget.

Other than that: no downsides.

Avantages

It's robust, easy to use and provides me with essential tools to go along my daily work as a press officer. Prezly meets my demands perfectly and I'm hoping to see it evolve even further. Excellent customer support and library for inspiration.

Inconvénients

I believe there are still a ot of possibilities when it comes to analytics.

Avantages

It's user-friendly, easy to get around and navigate, as well as to train people to use even if they are new to the platform

Inconvénients

lack of customisation in layout for the newsroom, compared to something like the newsroom offerings on Releasd, which offers more brand-specific customisation, a coverage reporting template would also be really helpful

Avantages

It's a very easy to use system with AMAZING customer support.

Inconvénients

I like pretty much everything. We've really enjoyed using it for many years now.

Avantages

It is very easy to use and the CRM combined with the newsroom function is invaluable

Inconvénients

It can take some time to upload a large amount of contacts

Avantages

send press releases, having all the data to contact people who might have missed the story, managin my database and more

Inconvénients

I would like having a better penetration rate for my campaign sendings

Avantages

+ Intuitive interface
+ Fast support
+ Easy multi-language support
+ Tagging system for contact segmentation
+ After creating a press release, it's quick and easy to create a mailing based on it

Inconvénients

- Would be nice to have more customization options in site themes

Avantages

I like the ease of use, everything is clearly visible to all my clients. I use it daily to update my contact list

Inconvénients

in terms of layout, I would like a little more flexibility.
for the contacts, the influencers, I would like to have more visibility on their profile and that is updated live

Avantages

- Easiness of usage
- Great support team

Inconvénients

None (at the moment)

Avantages

Prezly makes my communications work easier. I love their story editor because I can customize it for each of the brands I work with, plus we get constant updates that improve the quality of the work.

Inconvénients

Some contacts who have requested to stop receiving emails continue to receive them. Maybe I would just ask them to adjust that.

Avantages

L'app ha una GUI chiara, intuitiva e molto user-friendly e minimal.

Inconvénients

L'applicazione spesso non si aggiornava in maniera rapida rispetto alle proposte effettive.

Avantages

What I like most about Prezly is its user interface, which is really user friendly. I also like the structure, for instance, you can see clearly the split between Contacts - Stories - Campaigns - Coverage sections, and you know exactly what you are supposed to do in each section. Populating the contacts is straightforward. Building press releases also takes minutes. One of the key benefits is Prezly's support team. You can just use the live chat option and somebody will always be there to respond your question and help.

Inconvénients

The only thing I would suggest to the Prezly team is to maybe experiment a bit less with the press release builder function ;) some of the updates are really good and some of the layout changes I feel are unnecessary. As they say, if something isn't broken why to fix it? :)

Avantages

I use various features on Prezly but of these, the most impactful ones are the media tags, email campaigns and emailer open rate reports. Gone are the days when I would have to pitch to each and every journalist on my contact list via email. Prezly has lightened my load by creating tags that I use to send timely, relevant content to very specific journalists interested in a particular subject rather than spraying and praying the content will be used. Prezly has also helped to send bigger multimedia files at once including videos, audio, photographs, press releases, or graphics without worrying about the size of the file. You cannot do this with emails, hence Prezly has come in handy. To add a cherry on top, Prezly gives reports on how an email campaign was received by the recipients. This helps me follow up with journalists who will have opened the campaign with much confidence and ask if they will publish the content or if they are interested in getting more information or doing interviews.

Inconvénients

I have not personally worked with segments much, so it's one area I would love to try out at some stage. I have also often asked if there is a way Prezly can have an all-in-one package where they also offer media monitoring for the emailers we send out in terms of the actual coverage from media outlets. The reason is that it becomes costly for us to then source out the media monitoring service to another company, but if Prezly can have this service as well that would be appreciated.

Avantages

the contacts building feature of Prezly is fairly modern and effective for a PR platform. Plezly have
understood the importance of this feature (after all communications are with and for people who are

our potential customers) and have given a lot of weight on building a profitable client base. Building
relationships with the right contacts eventually leads to broadening the client base through references
by existing contacts. Its good that Prezly have identified the importance of this fact. The media
management feature too is creatively incorporated to publish and share effective and attractive press
releases. Ability to create personalized multimedia pitches and campaigns, news rooms etc. are all
features what are expected of a PR platform and Prezly have professionally incorporated them in order
to conduct awareness campaigns among our prospective clientele thereby maximize our sales revenue.

Inconvénients

doesn’t see any feature that we dislike, however in time with the help of customer suggestions
many additional features will evolve for the benefit of the users.

Avantages

Prezly is a CRM sales tool for media outreach - I earn more media / close more deals. It is intuitive, the user experience is thought through very well, the campaign reporting function saves me time by showing me which media has engaged with my pitches so I don't waste time following up on the media who haven't, and functions well on mobile devices.

Inconvénients

My team has not encountered any problems in our 2+ years using Prezly. I would like to see Prezly develop a coverage recap tool.

Avantages

So easy to use. After 20+ years using ACT!, making this change was the best decision I ever made!

Inconvénients

There are no con's to using Prezly... Not one.

Avantages

My company provides media relationship services to several clients, including a large electronics manufacturer. We use Prezly all day, every day. We track coverage, send out press releases (with galleries and embedded videos and downloads), we make pitches, we track addresses and changes to staffing in the media. We would not be able to function as well without Prezly—we’d have to cobble together several other services to get most of the features.

Inconvénients

We’d like to see them add a coverage tracking reporting system, but know they’re working on it as part of their long term goals.

Avantages

We were searching for a platform we could work with in order to teach our students how to write press releases in the social media ages. Such was the largely negative response that we received from Prezly's competitors that I funded my own simple app. Then Prezly came along and they recognised that our students could well be customers of the future. Prezly is intuitive, comfortable to use and extremely powerful as a one stop PR shop.

Support is excellent. Even when we had a glitch on billing, they restored access at the weekend immediately upon the ticket being raised. I have no hesitation in recommending Prezly to any forward thinking PR agency or indeed trainer like myself.

Inconvénients

At first I felt that the contact building element was not quite as strong as the competition, but then again Prezly is GDPR friendly and it is a case of building your own contacts. Otherwise spamming hundreds of contacts is simply unethical and doesn't work as a tactic anyway.

Possibly it could be improved with a press release template wizard and maybe the equivalent for feature/blog writing. What is for sure that the team listens and acts. So I am sure these features will come on board eventually if enough of us request them.

Avantages

- great overview of data per contact, easy to update with new info
- in general a very user-friendly interface
- very responsive client service team

Inconvénients

- lack of personalisation options when sending stories out, however this improved a lot with the new story editor
- when merging two contacts, it's not always clear which info will be kept

Avantages

I started use Prezly 5 years ago and since that day, my working life has literally changed! I work on pr and media relations. I use Prezly everyday and it gives me the opportunity of managing contents and relations in a very effective way, saving a lot of time. I really appreciate the continue work in developing the system in order to find always new solutions for improving the platform. I highly recommend it!

Inconvénients

I have to admit that there is nothing i would change or that I don't like . The Prezly team always work to improve the platform and they are always open to listen users feedbacks.