ActiveCampaign

Avantages

Great customer service and marketing automation capability. Also, it integrates with almost anything.

Inconvénients

I was using an industry-specific version of the platform, which was not a good fit for my needs. Learning how to get the most out of the marketing automation was rather complex.

Alternatives envisagées 

Pipedrive, Agile CRM, Keap et HubSpot CRM

Pourquoi choisir ActiveCampaign 

I found an industry-specific version of Active Campaign. But that version was not a good fit for my needs. I switched back to Hubspot and may move to odoo.

Logiciel antérieur 

HubSpot CRM

Pourquoi passer à ActiveCampaign

I found an industry-specific version of the platform. But it missed the mark meeting my industry-specific needs.

Avantages

ActiveCampaign’s audience segmentation tools are precise and intuitive, enabling us to target specific customer groups and improve the success of our campaigns.

Inconvénients

The landing page builder feels a bit basic compared to similar tools.

Avantages

Era un prodotto valido fino a 2-3 anni fa

Inconvénients

Gli svantaggi principali che ho riscontrato in ActiveCampaign sono:
1.Aumento dei costi continuo: Negli ultimi anni, il prezzo è salito più volte senza un miglioramento significativo del servizio.
2.Nuove funzionalità instabili: Ogni volta che vengono introdotte nuove funzioni, risultano spesso piene di bug, causando rallentamenti e problemi operativi.
3.Assistenza clienti insufficiente: Il supporto è limitato a un chatbot che non risolve i problemi. Non è possibile contattare facilmente un operatore umano, cosa inaccettabile per una piattaforma di questo livello.
4.Politiche di fatturazione poco trasparenti: Mi è capitato di subire addebiti non autorizzati solo per aver aggiornato il metodo di pagamento, senza aver riattivato volutamente l’account.
Questi problemi hanno influenzato negativamente la mia esperienza e mi hanno portato a valutare altre piattaforme più affidabili.

Alternatives envisagées 

AWeber

Pourquoi passer à ActiveCampaign

Ho scelto ActiveCampaign inizialmente per diversi motivi: 1.Automazioni avanzate: La possibilità di creare flussi di automazione personalizzati e complessi era un punto di forza rispetto ad altre piattaforme. 2.Integrazione con strumenti esterni: La piattaforma offriva una buona compatibilità con i tool di terze parti che utilizzavo per gestire campagne e lead. 3.Interfaccia intuitiva (all’inizio): Il design era semplice e facile da usare, ideale per creare campagne rapidamente senza troppe difficoltà. 4.Reputazione di mercato: ActiveCampaign era considerato tra i leader nel settore, e pensavo che avrebbe offerto stabilità, affidabilità e supporto. Purtroppo, col tempo molti di questi aspetti si sono deteriorati, portandomi a riconsiderare la scelta.

Avantages

It's ability to streamline lead management automate process and provide personlized communication makes it powerful tool for business looking to enhance their marketing efforts and drive sales growth

Inconvénients

It's powerful but may be not fit for everyone. It's limited landing page builder is the feature I liked least

Avantages

How it is easy to create, customize and send high volume outbound marketing emails is what I like most about ActiveCampaign.

Inconvénients

Unlike alternatives such as Constant Contact, ActiveCampaign doesn’t offer web builder tools.

Avantages

There’s nothing daunting and expensive like traditional marketing such as billboards. ActiveCampaign automate marketing via email marketing.

Inconvénients

All features from CRM, marketing automation to sales acceleration works perfect for me on ActiveCampaign.

Avantages

Great for marketing features, landing pages, forms, and other things to build my marketing channels.

Inconvénients

Not much of a sales CRM, I need something more robust like Hubspot. One option is to use both which we did and it make it worth it more

Avantages

Buona gestione delle liste di contatti/lead e maggiori risultati grazie alle possibilità di mktg automation. Facile da installare, plugin per Wordpress. Marketing automation facile da realizzare e gestire anche senza esperienza, e molto intuitivo il drag & drop. Ottima la schedulazione delle mail.Facile la personalizzazione dei template già presenti nella piattaforma

Inconvénients

Deve essere migliorata e curata la user friendly, a volte i passaggi sono molto macchinosi.Il prezzo base permette la gestione solo di 500 contatti, poi bisogna passare a un piano superiore e sale il prezzo.

Alternatives envisagées 

GetResponse

Pourquoi passer à ActiveCampaign

Facilità di utilizzo rispetto ad altri SW più costosi e complessi.Prezzo entry level basso e idoneo per start-up

Avantages

I feel like this product is visually appealing and easy to use! I was not familiar with other CRMS before ActiveCampaign and I love how user friendly ActiveCampaign is. I love how customizable everything is and how easy it is to navigate. I love all the features with email marketing, sales pipelines, contact organization and collaboration with my team members.

Inconvénients

I felt overwhelemed at first using ActiveCampaign since there were so many features. Thankfully they offer many introduction trainings, one-on-one sessions with their specialists, and alot of online resources and articles. I have found their team members to be great trainers, help me custom my ActiveCampaign to meet our specific business needs and they respond to my questions very quickly via email!

Alternatives envisagées 

Keap

Pourquoi passer à ActiveCampaign

Visually more pleasing, user friendly and the cost.

Avantages

The Customer Service is stellar, especially for being chat-based. As a previous HubSpot user (which is prohibitively expensive), AC comes pretty close to delivering all the essential features and the ease of use between the two platforms is night and day. AC is, for the most part, pretty intuitive. They also have better onboarding/training.

Inconvénients

There are some seemingly very basic features that are missing. That being said, I'm able to create 'workarounds' to get what I need, but the workarounds do cause unnecessary work. Specifically, I can't automate task assignment at the Contact or Account level so I have to create and organize wholly unnecessary Deals and Deal Pipelines to do what I need to do. The other (minor) frustration is not being able to customize/save multiple views. I can add columns to views and that will stay put, but the default ordering of pretty much every page is alphabetical. For instance, when I switch the Contact view to sort by Date Created, if I navigate into a contact record or another page, the list reverts to being sorted alphabetically. Same with the Automations page, etc. I want to set custom sorts that are my own defaults (preferably multiple custom sorts/views). And I want it to remember to show me records by the 100s, not 20 at a time. It's little stuff, I know, but the constant extra clicks does get tedious.

Avantages

Active Campaign is powerful yet affordable, with new features continually being added. It's easy to use and allows us incredible insight into who's engaging with our communications. I'd recommend it in a heartbeat.

Inconvénients

We almost exclusively use the email functionality and automation functions. We did not use the CRM functions nearly as much...but that's more our issues than theirs. Even so, the email functionality alone made for a powerful and cost-effective tool.

Avantages

easy of use and the posibility of doing many segments as I need

Inconvénients

Direct integration with hubspot, like the integration with mailchimp

Avantages

ActiveCampaign is the CRM I wish I would have chosen back in 2012 when I went with Infusionsoft. I love the automations. They are intuitive to build, easy to manage, and they flat out work. I love two way SMS via the deep integration with SalesMsg and that the convos get added to the contact record. And finally, I love the Deals feature which is the best and easily customizable sales pipeline software I've ever used.

Inconvénients

One tiny thing I'd change is the contact merge feature. I prefer the ability to choose what fields to merge in a contact record instead of being forced to delete one.

Avantages

Once this software is up and running the ability to map out a campaign is intuitive.

Inconvénients

Customer support needs some work to maintain a competitive running in the marketplace.

Avantages

This software allows me to visualize my marketing scheme much easier than the others I've tried. It also has the best pricing structure out of all the other software I've tried for my application.

Inconvénients

There needs to be more integration, period. Almost every marketing software out there integrates directly with constant contact, Mailchimp, even sendinblue. I have to rely on very roundabout ways to fully automate the way I need to. Hopefully this is addressed moving forward.
I'd also like to see more triggers, and more training.

Alternatives envisagées 

Brevo

Pourquoi choisir ActiveCampaign 

Capabilities, period. Constant Contact is very easy to use, but it limits the potential of the software.

Logiciel antérieur 

Constant Contact

Pourquoi passer à ActiveCampaign

I like Sendinblue's pricing better, but the ability to whitelabel and some other features are available on lower tiers with AC.

Avantages

The logic behind the program is easy to understand which makes it very easy to use.

Inconvénients

It's usability and the clear logic on which the structure ist based.

Avantages

Ease of use and integrations with other software.

Inconvénients

Every so often I run into a roadblock, however the ability to search for answer in their support has been very helpful.

Avantages

Active Campaign has everything you need to manage a pipeline and your teams pipelines. Think salesforce, less expensive, more features, and easy to use!

Inconvénients

I don't have much to say here. After a year of use, I cant say there is anything I don't like,

Alternatives envisagées 

HubSpot Marketing HubOpens in a new tab et Salesforce Sales Cloud

Pourquoi passer à ActiveCampaign

Cost and simplicity. Active campaign gave me the tools I needed and nothing more.

Avantages

I was looking for email management, landing pages, and tagging functionality. What I wanted to accomplish was not feasible from a price perspective with some other software packages. It was too expensive to add on all the right tools. Likewise, something cheap was not going to meet my needs either. AC has been a perfect compromise.

Inconvénients

While AC does a really good job at onboarding, it's still a little steep of a learning curve. I'd love some more contextual tips, recipes, and/or internal resources to build out some key features.

Alternatives envisagées 

Zoho Mail et HubSpot CRM

Pourquoi passer à ActiveCampaign

It was the right mix between cost and feature sets.

Avantages

It generates lead faster than it's competitors that I have used.

Inconvénients

Customer service is slow. They need to improve.

Avantages

The tool seems complicated but easy to learn with a few tutorial. It can help you automate emails and create useful sequences. You can also do AB testing using the platform.

Inconvénients

Although not a drawback, but a complimentary feature to build custom landing page would be very useful

Avantages

I enjoy how easy it is to setup and execute. And the contact management features are great! So easy to setup tags and campaigns, and it integrates very nicely into Salesforce.com which is one of the most important features for my organization.

Inconvénients

I wish that templates were exportable in a PDF version, but that's not critical.

Alternatives envisagées 

Salesforce Marketing Cloud Account Engagement et Marketo Engage

Pourquoi choisir ActiveCampaign 

More robust product with much more valuable features, and better integration with Salesforce.com

Pourquoi passer à ActiveCampaign

Price and features.

Avantages

The marketing automation features are my favourite

Inconvénients

Reliability is not 100%. The interface is not great in Safari. The mobile app is not super useful. the CRM/ Sales pipeline are weak.

Avantages

The automation capabilities of AC is incredible.

Inconvénients

UI is outdated. UI bugs are common as well.

Avantages

I really like the ease of building campaigns, recipes, etc and being able to share those from one account to another. Really saves time when working with multiple clients. I like that their are many pre-built recipes I can start from and customize to my needs.

Inconvénients

I like that they include a CRM solution but I think it needs more work to really make it sizzle like the rest of the platform. Otherwise I really like the software.