Critical Mention

Avantages

This is the best in class mention tracking platform, we are always up to date now.

Inconvénients

Robust software for a reasonable price, we are 100% suttisfied.

Avantages

Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective.

Inconvénients

Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels.

Alternatives envisagées 

Pourquoi choisir Critical Mention 

Logiciel antérieur 

Pourquoi passer à Critical Mention

Avantages

the analytics charts in the reporting tool

Inconvénients

didn’t have the publications i needed to monitor

Avantages

Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

Inconvénients

The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

Alternatives envisagées 

Pourquoi choisir Critical Mention 

Avantages

I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team.

Inconvénients

I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.

Avantages

The UI/UX is definitely what sets Critical Mention apart. It's very easy to use, setup custom searches and alerts, and trim clips.

Inconvénients

We've had a few issues with specific networks in the past, but that's broader issue with networks and not specifically with Critical Mention.

Avantages

Really liked being able to clip the media segments based on the text provided to ensure I captured the entire clip.

Inconvénients

On occasion, the media clip and corresponding text did not include the entire clip and there was nothing I could do to get it.

Avantages

The search function allows me to find the latest news in my field before most other people, and this also allows me to make social media posts that get good traction.

Inconvénients

Can be a bit clunky at times. There's a feature that allows you to download TV clips but they come with a watermark that can't be removed and they don't come with permission to post on social media.

Avantages

The product is intuitive and allows me to generate earned media reports extremely fast.

Inconvénients

There are a few earned media hits that aren't picked up by the software.

Avantages

The link to reporting feature makes it easy for me to share broadcast clips with my agency clients. The site is also visually easy to navigate and know what to do.

Inconvénients

The clip editor time signature seems to be off. The wordplay feature seems to be 5 seconds behind the actual language. Searching regionally also involves lots of drop-down menus and navigation and I feel like that could be easier to use.

Avantages

This software pull all of my media coverage in minutes. It shows the value of my coverage, reach/audience and links to all of the clips. It even pulls video clips from live TV.

Inconvénients

It cannot track some radio due to closed captioning. I also wish it could pull social media coverage as well so that i could pull everything in one report instead of using two different softwares.

Avantages

Reporting is quick and easy. This is something that I've needed for a while with my social media management position. I also am able to gather useful data to better target my audience. The implementation process was also pretty quick and easy.

Inconvénients

It is a bit time consuming and cumbersome to use. There is still a lot of updating that would benefit this software as it evolves.

Avantages

It was very easy to figure out how to use the software and search for related topic for our organization.

Inconvénients

I felt that all the searches did not come up when the word was searched. I would have to use different words for one topic.