Adobe Campaign

Avantages

J'ai utilisé Adobe Campaign dans le suivi de campagnes publicitaires digitales.
La plateforme permet de remonter un grand nombre de metrics (visites, utilisateurs, conversions...) ce qui permet de suivre les résultats des campagnes marketing et d'optimiser en temps réel.
Possibilité de relier tous les outils Adobe ensemble.

Inconvénients

De mon côté, je trouve la plateforme un peu compliqué d'utilisation. J'ai mis un peu de temps à paramétrer des tableaux de reporting et à trouver comment créer des paramètres analytics mais une fois en place, cela était très efficace.

Avantages

Alors ce qui a attiré moi attention sur l’utilisation de ce produit est l’option de transfert automatique des mail

Inconvénients

Jusqu’à ce jour je ce jour je ne compte pas encore de choses à me faire regretter ce logiciel

Avantages

By using Adobe Campaigns it's possible to have extremely personalized content for specific audience segments and increase the engagement rates. It has seamless CRM system integration that allows users to simply pull relevant customer data right in to their campaigns for easier targeted email list building.

Inconvénients

The campaign setup can be somewhat complex and may not work for all users, as it takes some time to get its 100% features. It would be nice if templates could have a higher level of customization to be more flexible.

Avantages

Used ACS for last few years, really like the drag and drop editor and ability to do dynamic content.

Inconvénients

Workflows are a little complicated to set up

Avantages

We have been on the hunt for a email marketing management service for a long time, trying several options. This software has the added benefit of Adobe integration making designing campaigns easy and flexible.

Inconvénients

This is definitely more expensive than other programs so you will have to weigh the ROI

Avantages

Some of the pros of Adobe Campaign are:
Multichannel marketing capabilities
Advanced personalisation
Automation and workflow management
Comprehensive analytics and reporting
Integration with Adobe Experience Cloud

Inconvénients

The cons... Well, I find it complex for beginners, the cost for smaller businesses is no good, the limited customisation options are also a negative point, as well as the dependency on Adobe ecosystem. But, still, I truly recommend it.

Avantages

It had helped many people to promote adobe through marketing and which is best way in this digital era of technology

Inconvénients

The least I liked about this is, sometimes the adds are not accurate may b it needs improved machine learning.

Avantages

Adobe Campaign automate marketing strategies which saves time and improve ROI.

Inconvénients

I do not encounter challenges when utilizing Adobe Campaign.

Avantages

Adobe Campaign is one of the best marketing automation platforms I have used, it is very solid and something that I can highlight after 3 years of testing it is its versatility and scalability. With features that go beyond email to include SMS, push notifications, and even Whatsap integrtion, it's a well-crafted piece of software from Adobe that serves to reach a wide audience, now capable of reaching over a billion users with its new V8 architecture.I like that the platform is designed with real-time responsiveness in mind, allowing you to run multiple automated campaigns simultaneously and edit them on the fly without pausing and restarting.

Inconvénients

It is a platform for people who have used similar software and who already have some knowledge, otherwise I don’t considr it user friendly, the learning curve is long, it has many functions and its menu for new users can be confusing, its interface is not the best of all.Another negative point is that it is a platform that is very closed to the Adobe ecosystem.

Avantages

I find it simple to run and automate email marketing campaigns with Adobe Campaign.It is possible to identify and capture new leads and customers with Adobe Campaign.It also automates marketing tasks and workflows.

Inconvénients

There are sometimes when I find it slow to load Adobe Campaign.

Avantages

It makes social media marketing easy and also comes with best content marketing features.
It also helps manage campaigns and is a great all in one marketing solution for business

Inconvénients

Well, the tool has outperformed and no complaints.

Avantages

I love the Personalization and Analytics and reporting feature the most. It also seamlessly integrates with Adobe Experience Cloud products which enhances the overall marketing ecosystem, providing a more comprehensive view of customer interactions.

Inconvénients

The product has regular updates and upgrades so there is no issue with it.

Avantages

This is a great platform for seeing your marketing and sales data and email management. It’s easy to use and I use it often within my work.

Inconvénients

There is nothing that I dislike about it.

Avantages

A beautiful program, and there is no alternative to this program, despite the competition of companies, but it remains the best because of the class that uses this program, which is a conscious class. If the program is of high quality and needs only development in the future and campaigns to introduce itself

Inconvénients

It contains in a program after the features that I think is not needed and is no longer used, so the program needs a recent update to suit the development of the modern era

Avantages

This is software is perfect for my work and I deal with it easy.

Inconvénients

Its price is hight minly. I advice them to reduce the price.

Avantages

We love that Adobe Campaign and how we are able to tracking multiple CRM activities, like real-time campaigns, targeted campaigns, and handle our email marketing. Being able to track campaign behavior in a snap shot helps us understand our users and we are able to segment them by persona for future targeted campaigns. Automating our campaigns has increased our sales and has given us a better understanding of our clientele.

Inconvénients

To be able to use it's features to the fullest it requires experienced developers and can be difficult for new users to learn.

Avantages

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable

Inconvénients

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off

Avantages

The level of granularity that can be achieved in our workflows has been a huge improvement for us. We now have much more flexibility in how we choose to run and trigger our automated campaigns.

Inconvénients

Much steeper learning curve coming from a more user-friendly interface. Pretty buggy from time to time.

Avantages

The ability to use some of the more advanced features that help you engage on a new level with email subscribers; these features include dynamic content, AI powered emails and triggered emails.

Inconvénients

I have been looking for ways to automate reports that help us understand our email and landing page metrics; some reporting processes are often manual and take more time than I would like to complete.

Avantages

Adobe Analytics (formerly Omniture SiteCatalyst) now includes all the features of what was formerly known as Adobe Insight.

Inconvénients

Adobe Analytics is a fantastic tool for people who know what they are doing. It is not easy to learn and for larger organizations, Adobe Analytics "truncates" results. This means if a report is pulled with 950,000 results, Adobe truncates all results after 750,000 into one result.

Avantages

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Inconvénients

Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

Avantages

This platform allows me to create, execute and follow advertising campaigns on channels, you can send messages and send private messages with new profile options, your preferences and needs. Put the ability to safely select the right audience to send the expected message. At the same time it allows you to create operational reports to track the impact of the campaign and pilot your solution.

Inconvénients

I really do not see cons in the program I have been using it for a while and each version outperforms the other, excellent tool for marketing management.

Avantages

That the security cription and the lease of use .all the others in had problem with under standing how to use it and know I did it right

Inconvénients

None really it will run my crimped messages in my office very well set up .no hidden clauses

Avantages

- Best Content creation / editing tools to give your business a professional look.
- Pricing is fair. you always have the latest versions when subscribing for the monthly fee.
- Brand creation, across all platforms. Social, Corporate etc.
- Integration with other systems

Inconvénients

- You will have to maintain payments in order to use the platform.
- expensive hardware requirements to run the apps smoothly.

Avantages

I like the features that this program offers for emailing and marketing to our audience. As you add more and more contacts to your database, it becomes hard to keep them all straight. This software does a great job of keeping things organized, sharing data, and providing all of a companies marketing needs.

Inconvénients

Adobe programs can sometimes feel overwhelming at first glance because of all of the things that it offers.