SegMetrics

Avantages

Segmetrics helps provide a much clearer picture on which ad platforms are actually making sales. It's allowed me to see which leads are the most profitable and have the highest LTV.

Inconvénients

I think that the User Interface could look better.

Avantages

Really appreciate the marketing attribution abilities using SegMetrics. Simple to see where high quality leads are coming from and how to scale media buying in a streamlined way. Definitely recommend over other options in the market!

Inconvénients

Nothing - enjoy the entire experience so far

Avantages

Not much, it helped our ad tracking however it was expensive and convoluted.

Inconvénients

This is by far the worst experience that I've had with a service. It didn't end up working for us and for a ton of our clients, we continued to be charged after cancelling.

One client was continuing to use it and after they cancelled, they were continuously charged for an add-on that wasn't removed. Once I discovered this, they refunded it and supposedly cancelled and then today it was charged AGAIN and I only found out by receiving the refund notice.

Avantages

It's built by people who really know what they are doing

Inconvénients

a bit fiddly to integrate some third party forms but not a fault of segmetrics

Avantages

I like how simple it is to set up and it gives us immediate insights into the ROI of our ad campaigns based on a longer sales cycle that ad platforms can't track.

Inconvénients

The product is a little bloated for our use case.

Avantages

I like that I can tie every leads and opportunity out to a NAMED person. Even though they are tracking the anonymous events like everyone else, they can tell me with specificity who is included in the reports. This makes the tool ultimately more trustworthy. Unlike some other tools in the space, Segmetrics allows for reporting and tracking throughout the entire funnel.

Inconvénients

You can build what ever you want from a modeling and reporting perspective which allows for tremendous flexibility but it requires a real understanding of the data. They have made improvements in this area and I am told more is on the way. In the end it would just speed up seeing the value in the tool.

Avantages

Setup was a total breeze, but what I like most is that Segmetrics is very friendly and straightforward to use vs other solutions which have too many options and it's difficult to find the data you need.

Inconvénients

It would have been great to have a more in-depth onboarding and tutorial or course that I could go through and revisit to really get the most out of the tool.

Avantages

SegMetrics allows us to see the relationships between the various marketing channels we use. Attribution has always been a challenge, but SegMetrics helps with this tremendously.

Inconvénients

Until you understand the breadth of what it does, it can be a little tricky getting it set up.