Wondering

Avantages

A few notable features that are intuitive and enjoyable to use: - Simple templates that customers can easily interact with and you get rapid results- Really like the cooling period so that customers don't get spammed (as we can have many teams work on different projects across our digital product)- Really easy to send incentives and thank you's to customers after they participate- The ability to connect to your calendar so interviews sync and don't create clashes - Customisation of booking screens so customers see a professional and branded consent form/scheduling screen and completion screen

Inconvénients

User interviews if they join on mobile (no matter how much we request they join on a laptop) can sometimes be fiddly if we are asking participants to interact with a prototype. This however is not unique to Ribbon but it's a case that can always be improved.

Avantages

We used to manually find customers to interview or test designs with, so it could take weeks to get results. With Ribbon we can now interview our customers and validate designs within a day.

Inconvénients

When we first started using Ribbon it was still a fairly new product compared to its competitors so it lacked some of the features we needed as a business such as surveys, unmoderated research but it has come a long way since then and the team have been great in prioritising what we needed.

Alternatives envisagées 

Pourquoi passer à Wondering

Avantages

The team at Wondering have a really user-first approach and themselves ran a lot of research involving me and asking about my needs as a designer when it comes to running research. They took in that feedback and input and came up with game-changing features which really empowered me doing my job effectively and efficiently. The AI assistant allowed me to get 30+ generative user interviews done over the weekend. I just launched it on Friday and came back on Monday to a wealth of valuable insights to get stuck in. The ability to target your customers right as they use your product is really helpful.

Inconvénients

When I first used the survey study tool, I thought it could use some improvements, but again the team was incredibly responsive and proactively reached out to get my feedback.

Avantages

Straightforward and intuitive to use, thanks to the thoughtful user experience design that goes into the product. I like not having to start on a blank slate - I can just type in a research question or prompt, and Wondering does the hard work of structuring my study and giving me something to work with, which is a lot easier than coming up with a research plan and questions from scratch.

I also hugely appreciate the fast response times from the support team - they're always on hand to help with any questions about setting up my study, and are open to feedback.

Inconvénients

It's a fairly new tool, so some features are still being built and refined - interactive prototype testing, for example, was only recently launched. It works well for my needs at the minute but I'm looking forward to further improvements.

Avantages

The most impactful aspect of this tool is its ability to recruit customers/user in context on your product wherever you want to conduct research with them.

Inconvénients

Would love to see transcription and video clipping soon.

Avantages

Ribbon have created a product that is ever-evolving. For example, not long ago they launched interview scheduling meaning you can automatically have your calendar filled with interviews with a few clicks.It's really easy to use, making it quick to dive right in to user research and speak with your customers.

Inconvénients

As with any startup, prioritisation is key and features are being developed. I look forward to them launching additional features, for example, better video editing so I can easily extract and share key insights with the rest of my team.

Avantages

Ribbon enables you to gather research insights quickly and almost instantaneously by integrating directly with your website or app. It's an easy-to-use platform and helps enable people who do research to gain insights faster.

Inconvénients

I think the surveys are extremely basic and could be enhanced further. I'd also like to see a way to generate a transcript from the recorded research sessions.

Avantages

Ribbon unblocks the common belief that it's difficult and takes a lot of time to get direct user feedback from interviews. You can get the data and understand "what happened" but without talking to users, you don't know the "whys." Ribbon is your easy gate to get answers for that and help you solve real problems for your users in a way they will use it.

Inconvénients

Not all of the use cases are covered. Some features are coming up as we go (and ask for). Ribbon has been proactive in listening to our feedback and improving its offering. For some users (like us) this is a very big plus and was a major reason why we chose them.

Avantages

The ability to heavily customise the styling and position of the widgets for in-product interviews and surveys. Other tools we had tried in the past had rigid settings and customer facing interface elements that were too intrusive, obstructing key parts of the experience. That was one of the key reasons we moved to Ribbon.

Inconvénients

Even though "In-product" interviews are useful there's a significant delay when waiting for participants. It can take up to 30 minutes to find one. It would be helpful to develop features for mitigating this issue.

Avantages

Wow.I never expected it to be so easy to recruit segments actual users and customers for in-depth interviews.

Inconvénients

I know their unmoderated recruiting is in Beta and I am very much looking forward to that. Same with transcription. I don't use transcription but look forward to seeing what they bring.